Doing fashion better

As a startup, Common Objective (CO) sought to revolutionise the fashion industry’s approach to sustainability. Their challenge was to create a compelling brand identity and user experience that would attract fashion companies to join their network and adopt the cause.

We crafted a brand identity that resonated with the industry’s desire for change and through extensive research and focus groups with fashion professionals, we developed a lean and impactful user experience for CO’s online network.

Their industry-facing proposition has experienced significant growth since its launch. The platform continues to attract new users, expand its network offerings and has established itself as a leading voice in the industry, championing sustainable practices and driving meaningful change.