Weaving a sustainable future for fashion

A new industry standard from the ground up

Common Objective had a monumental goal. To revolutionise the fashion industry’s approach to sustainability. A daunting task for a startup trying to cut through the noise of a fast-paced, traditional world. They needed a brand that was more than just a banner for a cause; it needed to be a desirable and disruptive force for change. An industry-wide standard.

From a blank canvas to a Brand with a conscience

This work isn't always easy. It starts with honesty and collaboration. So we began by listening. We immersed ourselves in the world of fashion professionals, running focus groups and deep-diving into their challenges. This deep understanding allowed us to craft a brand identity that was both beautiful and credible, balancing a passion for change with the professionalism required to engage major fashion houses. Authenticity was everything.

Designing a digital gathering place

With the brand in place, we focused on the platform. The core of the client experience. We knew fashion professionals were time-poor. The solution had to be lean. Intuitive. Impactful. Leveraging our technological expertise, we designed a digital network that felt less like a tool and more like a community hub. A place designed not just for function, but to foster genuine engagement and turn passionate users into powerful advocates.

A movement takes hold

The result? Pure transformation. Since launching, Common Objective has become the nexus for sustainable fashion. It has sparked a conversation and galvanised a community, attracting a continuous flow of high-profile members who share its vision. It is now an established and leading voice in the industry. By empowering CO to tell their story authentically, we helped them forge the lasting connections needed to drive the meaningful change they first envisioned.